Dreaming of spring days ahead

Spring Has Arrived

Get Your Closet Ready for Spring

I can buy myself {floral prints}

We are jumping for joy over these pretty prints and fun colors! Now is the perfect time to buy yourself a new dress, top or skirt for Spring!

Shop floral!
bright and feminine looks just for you

shop our Easter collection!

Mini's to Maxi's in every print and color you can imagine

Wedding & Suit Rentals

Prom 2023

Southern Charm offers the BEST selection of tuxedo rentals in the area. We offer slim and ultra slim styles in the most popular colors like grey, navy and black.

More Information

Wedding Suits & tuxedos

Don’t trust just anyone to help outfit your wedding party. With over 10 years of experience, Southern Charm Clothing offers the largest selection of tuxedo and suit rentals in the area.

More Information


7768 Nashville St. Ringgold, GA

305 N. Hamilton St. Dalton, GA 


Our Brands


They have all the newest styles / fashions for men & women with the small town personal touch you will not get at the mall or big box stores!!! The owners Zack & Courtney are the best and they always make you feel welcome & appreciated in their store!!! Plus they give back a lot to the local community as well.

Tyler Williams

This upscale store offers a wonderful variety of the latest trends in men's and women's clothing. This store goes above and beyond to provide clothing that is both affordable and on the cutting edge of fashion. I highly recommend this store to anyone looking to update their current wardrobe to something that is sure to make one's confidence sky rocket.

Morgan Stanley