Thank you for shopping with our family

Thank you for shopping small!

For the past 10 years, we have had the pleasure of serving our customers and offering them a unique boutique experience. We hope to continue this legacy for years to come

Our Story

Meet the Crosses, Zack and Courtney.  We opened Southern Charm Clothing in March of 2013 with the idea of bringing a unique shopping experience to our small town of Ringgold, Georgia.  We wanted to offer both styles for Men and Women. The store you came to when you needed an outfit for a wedding, birthday, or a date night.  We wanted to be a store for the whole family and for any occasion.  Everyone thought we were crazy but with Courtney’s vision, forward-thinking, and a personality rooted in service, our town welcomed us with open arms.

Originally opening in an 800 square feet space, we moved to a 4,000 square feet building after only 8 months. This location was just outside of town and practically in a field, but it was an opportunity to expand our offerings and start our journey to what it is today.  

It's here we started our tuxedo and suit rental program. So, we expanded into the prom and wedding business.  With a large number of high schools around us, there was nowhere close for these young men to get tuxes for prom. As the years have passed and many tuxes later, we’ve now fitted multiple young men for both their proms and their weddings.

We started to expand to other locations and really experience how wonderful and challenging retail can be.  We’ve opened, closed, and moved locations along the way. All while growing our loyal customer base.

While our business grew, so did our little family. Both our little girls, Ellison and Emerson, have grown up in the stores.  Our customers and employees have experienced huge milestones in their lives and in ours.   

After 5 years on Alabama Hwy, we moved to our current location in Downtown Ringgold.  Previously serving as the Post Office, this beautiful building is in the center of the city and overlooking our wonderful downtown.

We also have a location in Downtown Dalton that we opened in 2017. Then in March of 2023 we opened up our kids store Little Charmers.   

Thank you to our wonderful Employees and Customers for the past 10 years.  We couldn’t have done it without you.  

Zack, Courtney, Ellison and Emerson