After college, owners Zack & Courtney Cross moved to Ringgold, GA and quickly realized the need for a “southern” clothing store in the area. On March 9th, 2013, Southern Charm officially opened at our original location. This location was only 1,000 sq feet and was home to Southern Charm Clothing for about 6 months. br> Fall of 2013, Southern Charm relocated to a 4,000 square foot store to better serve our customers. Southern Charm Ringgold is not only our headquarters but houses our online warehouse. In May of 2014, with increasing demands to offer our products online, we launched southerncharmclothing.com
In May of 2015, after almost 9 months of ups and downs, Southern Charm Chattanooga opened. Our 2nd location is 3,600 sq ft and is located at the Shoppes at Hamilton Place. We love being able to offer our Tennessee customers a convenient place to shop and also meeting new customers.
Southern Charm features women’s boutique clothing and men’s casual wear. We offer the largest selection in the area of all the brands you’ve been looking for. We want to offer a little “Southern Charm” to all of our customers by offering great styles with great customer service.